Beauty Lab at 2015 Korea Brand & Entertainment Expo (KBEE) in Shanghai

The Korea Brand & Entertainment Expo 2015 (KBEE 2015) was held for three days starting August 27 in Shanghai, China. 

Beauty Lab's products gained great attention and popularity from buyers and consumers in China.

           

[Beauty Lab product displayed at K-wave zone]

                                  

                                

                                                  

 Honory embassador of KBEE Shanghai: 이광수 (Lee Kwang Soo), 인피니트 (INFINITE)

 

 Beauty Lab's products on "Make-up Show" on main stage. 

Only there cosmetics companies are selected for this make-up show.  

[Beauty Lab's booth] 

 

Beauty Lab to join 2015 Korea Brand & Entertainment Expo (KBEE) in Shanghai

‘2015 Korea Brand & Hallyu Product Exhibition (KBEE)’ (organized by KOTRA -  Korea’s government agency for trade and investment) will be held in August 27 ~ 29 in Shanghai, China. Beauty Lab will display its own booth in this exhibition.

Actor Lee Kwang Soo attended ‘2015 Korea Brand & Hallyu Product Exhibition (KBEE)’ ambassador appointment ceremony, which was held at KOTRA Building in Seocho-gu, Seoul on July 16. 

At the ceremony, he had a time to make T-shirts by drawing tiger and panda on it to donate Korea and China’s children in need. 

See you all in Shanghai!! 

[K Wave magazine] Rejuvera New Pictorial with Chae Yeon (채연)

K Wave is a global Hallyu (Korean culture) magazine distributed in 117 countries around the world. This monthly magazine covers K-pop, Entertainment, Fashion & Beauty, Life & Culture in Korea. It is co-produced by KBS (Korean Broadcasting System) and K-Culture Inc.

In recent issue of K Wave, Rejuvera (Rejuvera CC all in one 4# air cushion, Rejuvera snail peptide cream) is introduced together with photo shoots (pictorial) of 채연 (Chae Yeon, famous K-wave singer). 

For your reference, the below is the link of wikipedia page on Chae Yeon.
https://en.wikipedia.org/wiki/Chae_Yeon

"Get it Beauty" introduced our Nipple cream

Famous Beauty Show, “Get it beauty” recommended our product (Mulit Pink Nipple cream) for Nipple beauty. 

Beauty Lab is selected as the most preferred company by KOTRA's survey in HK!!

KOTRA (Korea Trade-Investment Promotion Agency, Operated by South Korean government) organized “K-Beauty & Fashion Roadshow combined by K-Wave (Hallyu) star’s CSR” last May in Hong Kong. They released the survey report on consumers’ feedback at HK Pop up store (Miramar Shopping Center, Tsim Sha Tsui) which our company participated.

And our company, Beauty Lab, ranks No.1 as most preferred company by consumers' response in Hong Kong. 

• Total 209 persons among visitors to POP UP store completed KOTRA’s questionnaire 
• Age group: 10s(17%), 20s (36%), 30s(23%), 40s(13%), over 50 (11%)
• Sex: Female (80%), Male (20%)
• Nationality: Hong Kong (75%), Foreigners living in Hong Kong (17%), Tourists (8%)  -- Foreigners are from Korea, China, Philippines, Macao, UK, etc.
• Purchasing intention after visiting POP UP store: Will purchase (68%), Will not purchase (22%), Not sure (10%)  
• Preference on Korean fashion/beauty products: Greatly preferred (32%), Moderately preferred (56%), Not preferred (9%), Not buying (2%)

• Which company  do you prefer among the participating companies in POP UP store?  

71 persons choose Beauty Lab as the company they prefer.  Multiple choices were possible. 209 persons choose 399 products by multiple choice.  

Beauty Lab is selected as No.1 company by Hong Kong consumers.  

• Why do you want to choose "Beauty Lab" as preferred company? 

The reasons why HK consumers prefer Beauty Lab are Brand (23%), Design (17%), Quality (14%), etc.

Consumers showed very good responses on the fact Hani (a member of Korean girl group, EXID, who is very popular recently) has used Beauty Lab’s product.

Also, young women showed much interest in CC cushion which is widely and popularly used by Korean women and purchased Beauty lab’s CC cushion on the spot.

In case of Snail cream, it was popular among middle-aged women due to delicate oriental herbal fragrance.

Beauty Lab was the most popular company on the spot of POP UP Store and lots of purchases on the spot were made. 

 

Source: KOTRA's survey report

Beauty Lab sponsored KOTRA’s CSR activities in Hong Kong with Jang Seo-Hee

On the 20^th~ 21^st of May 2015, KOTRA (Korea Trade and Investment Promotion Agency) organized K-wave CSR (Corporate Social Responsibility) activities such as a lecture and a donation together with Jang Seo-Hee’s (장서희. also known as Jang Ruicy in China) as an honorary ambassador.

Beauty Lab donated the special gifts (Friendship gifts) to this CSR activity in Hong Kong. 

[ More photos from Jang Seo Hee's Weibo]  

http://www.weibo.com/jangseohee